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Every brand needs a personality. I know what it takes to bring that personality to life — identifying a voice and making it stand out.
For me, it’s part experience, part intuition, and part magic.
I love the art of the one-liner, the subtle wink-wink for the close reader, and the words that give you a feeling.
I know how to cut through the bullshit and write with language that real people use.
I think humor is one of the last things holding us all together, so I live for a good laugh.
You know those people who make your job easy because they care about their work and people like them? That’s me.

On-set schlepping captured by Alex Albeck
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