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#AerieREAL Life, Aerie
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THE SITE
Aerie is a lifestyle brand, and they couldn’t have just a “blog.” They needed a space for inspiring videos, events, and style tips. #AerieREAL Life is that digital home.
MY ROLE
I was part of the tiny team that launched this beast of a project, working on layout strategy and countless articles to make sure it launched with robust, varied content.
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THE TEAM
Content: Laura Levin, Torrey Acri
Creative: Summer Daughenbaugh, Christina Bouchard, Lauren Burk
Brand: Heather Duffin, Kelly Caputo, James McAllister
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