THE CAMPAIGN

#AerieREAL is Aerie’s viral, lasting campaign that promises zero retouching

in all photos and empowers customers to celebrate their real, unfiltered selves. With REALisms, we asked customers to share what #AerieREAL meant to them — from belly rolls to breaking the mold. 
 

MY ROLE

Beyond writing all website, social, and store copy, I made our campaign launch video my personal passion project, following every model around at our photoshoot and getting them to record their REALisms on my iPhone 7.

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THE TEAM

Content: Laura Levin, Torrey Acri

Creative: Summer Daughenbaugh, Erin Collins-Rittling, Andrew Graham,

Ali Mitton, Ryan Abel