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“Can your grocery store do that?” Thrive Market
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THE CAMPAIGN
Thrive Market’s first major out-of-home campaign took over New York,
LA, and every screen in between.
MY ROLE
I created the campaign tagline — Can your grocery store do that? — and led content strategy for assets working to answer that question for potential members. We brought the campaign to life in a video ad that I scripted, first for YouTube, and then cut for TV. Oh yea, this was also done in 3 months.
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THE TEAM
Content: Laura Levin, Amy Wicks
Creative: Elise Crevier, Matthew Schulert, JP Danley, Kellie O'Hara
Video: Saphia Hall, Aaron Morris, Taylor Stover
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