Brand Identity & Packaging, Thrive Market
THE PROJECT
When I started at Thrive Market, there was one owned brand: Thrive Market Goods pantry staples and snacks. Throughout my tenure, we've added three more brands to our portfolio: wellmade vitamins and supplements, Rosey cleaning, and f.a.e. skin and body care. Today, Thrive Market brands offer 650+ five-star-rated products that members know and return to, order after order.
MY ROLE
I led content for each new brand's naming, positioning, story, and launch campaign and took Thrive Market Goods through several rounds of repositioning. Today, I continue to lead and edit packaging content for all four brands.
THE TEAM
Content: Laura Levin, Danielle Fogel, Shira Karsen, Amy Wicks, Kate Puhala, Erin Mosbaugh
Creative: Elise Crevier, Anat Erez-Fellner, Jess Lyon, Kellie O'Hara, Matthew Schulert, Elisha Knight
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