Food Equality Now, Thrive Market
THE PROJECT
Thrive Market is on a mission to make healthy and sustainable living easy and affordable for everyone. For every paid membership, they donate a free one to a teacher, nurse, veteran, first responder, student, EBT cardholder, or family in financial need. Their mission continues through the Food Equality Now campaign, the company's promise to raise $30 million by 2030 in healthy groceries for individuals and families in need. In 2024, Thrive Market took another major step toward that mission when they became the first online-only retailer to accept SNAP EBT, paving the way for food equality in the U.S.
MY ROLE
I created the "Food Equality Now" slogan when the campaign launched, and I've led content across channels ever since, all with the goal of expanding access to healthy food and encouraging Thrive Market members to donate and help families in financial need.
THE TEAM
Content: Laura Levin, Kate Puhala, Caryn Carver, Amy Wicks, Adrienne Lotto, Amy Roberts
Creative: Elise Crevier, Matthew Schulert, JP Danley, Juliana Arthuso, Saphia Hall, Mo Newman
