Food Equality Now, Thrive Market
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THE PROJECT
Thrive Market is on a mission to make healthy and sustainable living easy and affordable for everyone. That mission comes to life through the ongoing Food Equality Now campaign, the company's promise to raise $20 million by 2030 in healthy groceries for individuals and families in need. In 2024, Thrive Market took another major step toward their mission when they became the first online-only retailer to accept SNAP EBT, paving the way for food equality in the U.S.
MY ROLE
I created the "Food Equality Now" slogan when the campaign launched in 2020, and I've led content across channels ever since, all with the goal of expanding access to healthy food and encouraging Thrive Market members to donate and help families in need.
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THE TEAM
Content: Laura Levin, Kate Puhala, Caryn Carver, Amy Wicks, Adrienne Lotto
Creative: Elise Crevier, Matthew Schulert, JP Danley, Juliana Arthuso, Saphia Hall, Mo Newman
