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Role Models, Aerie
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THE CAMPAIGN
Just one celebrity face didn’t make sense for Aerie. Four different Role Model campaigns, featuring celebrities and Aerie customers making real change, showed our audience that #AerieREAL can and should mean something different for each of them.
MY ROLE
I brought each campaign to life through content on all digital and print channels. These campaigns started my video work at Aerie, from learning how to lead interviews on set to combing through footage and creating the story for final videos.
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THE TEAM
Content: Torrey Acri, Laura Levin, Rebecca Kirschbaum
Creative: Summer Daughenbaugh, Erin Collins-Rittling, Andrew Graham, Christina Bouchard, Ali Mitton, Ryan Abel
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