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Select Work, Thrive Market

 

THE BRAND

My first day at this *online* grocery store was April 1, 2020, during the

first two weeks of the pandemic. It ended up jumpstarting my career. I was

a writer at Aerie, but I became a content strategist at Thrive Market, helping them navigate an ever-changing world. There, I’ve learned to question everything, share the big ideas, and be prepared to bring them to life. 

THIS WORK

Scripts for our first in-house TV ads, redefining our industry-leading quality standards, making shipping boxes provocative, and the welcome booklet that goes in every new member's box. Six years in and I've been proud to do a little bit of everything.

THE TEAM

Content: Laura Levin, Kate Puhala, Abby Myers, Jenn Welsch, Amy Wicks, Amy Roberts, Adrienne Lotto, Lina Kamb, Jon Kim, Alexander Roberts

Creative: Matthew Schulert, Elisha Knight, Sara Khwaja Williams, Jeffrey Chan, Saphia Hall, Taylor Stover, Mo Newman, Elise Crevier, JP Danley

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Quality Standards LP
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